Audience as Learners?
Media businesses are looking for new ways to monetize their relationships with their audiences. Educational institutions and businesses are looking for new ways to upend traditional, formalized education and training. Could each leverage the strengths and innate capabilities of the other to achieve its particular goals and further their individual interests?
The following white paper—and its subsequent editions—explore the possibilities for audience engagement, data, and value creation if we fuse discovery and learning pedagogy with the engagement power of media, marketing, and advertising. How can the media and learning industries each benefit? Well, that was our goal with this white paper, Audience As Learners: A New Paradigm.
We hope you download the white paper and find it useful and thought-provoking. And please don't hesitate to provide us with feedback, argue with the points discussed, or add your own insights and experiences with the topic. You can follow along with the conversation here on audintel.org or join the Audience Intelligentsia Linked In group. We hope to hear from you.