Audience Intelligentsia White Paper Series

 
 

We've gathered some of the brightest minds in learning, media, marketing, advertising, & data analysis & management to create an insightful white paper series, Opportunities at the Intersection of Learning & Media. Our goal with this series is to highlight a road map to a more innovative way to understand & leverage audience behavior & intent to develop more compelling & engaging content, services, & more that truly deliver on business goals and audience fulfillment.

Join our community of innovators and thought leaders to gain access to the white papers and join in the ongoing conversation and contribute your thoughts and ideas.

Available White Papers

Audience as Learners: A New Paradigm

Media businesses are looking for new ways to monetize their relationships with their audiences. Educational institutions and businesses are looking for new ways to upend traditional, formalized education and training.

Could each leverage the strengths and innate capabilities of the other to achieve its particular goals and further their individual interests? The following white paper was based on an panel discussion at a recent Audience Intelligentsia event. 

 

Upcoming White Papers

MEDIA + LEARNING: REIMAGINING CONTENT

A NEW SEGMENTATION: PUTTING TARGETING TO WORK IN LEARNING MODELS

DEEP DATA: THE FUEL FOR NEW MEDIA + LEARNING MODELS